Holub Insurance Agency is a small insurance agency in Wichita Falls, TX (a mid-sized city in northern Texas). I was assigned to improve their website www.HolubInsuranceAgency.com and online presence to help them be more competitive with more prominent insurance companies.
In my case study, I wanted to learn what makes a small Insurance agency competitive and how to create their image to convey trustworthiness. I first conducted an interview with the owner to determine his needs. I then interviewed two of their clients to determine the underlying issues with Holub Insurance’s online presence. I also conducted a survey and competitive analysis of larger insurance agencies’ web pages.
This helped me define the problem: Holub Insurance’s website and image needed a redesign and new features integrated. Finally, I created a clean-design concept website and integrated an automated quote form that was convenient and accessible. My target audience is all working professionals over 18 who are eligible to buy insurance. I then conducted a usability study and iterated my design.
